My two cents on IHOP

In my opinion, the IHOP name change stunt was ill-advised. The core IHOP customer is very loyal to the brand and will actively seek out an IHOP while traveling, making IHOP a destination in itself. When IHOP introduced a mysterious name change, it opened a crack between itself and its core customers. IHOP was playful, but its core customers were reacting with confusion. Once that crack opened, customers will begin to analyze the entirety of their dining experience. It has been said that all news is good news. I disagree when a brand is trying to use the viral nature of the internet. Brand loyalty is won through hard work, a great product, and customer service over time. Once you start the vi


My reflections gathered through reading, listening, personal work experience and observation 

The most important thing in communication is hearing what isn't said.

Peter Drucker


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