Warning this blog may contain spelling or grammatical errors. If that bothers you more than the message stop here. The entries are written as I develop them.

MY BUSINESS MUSE

My reflections gathered through reading, listening, personal work experience and observation 

The most important thing in communication is hearing what isn't said.

Peter Drucker

 

June 12, 2018

In my opinion the IHOP name change stunt was ill advised. The core IHOP customer is very loyal to the brand and will actively seek out an IHOP while traveling making IHOP a destination in itself. 

When IHOP introduced a mysterious name change it opened a crack between i...

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