In my opinion, the IHOP name change stunt was ill-advised. The core IHOP customer is very loyal to the brand and will actively seek out an IHOP while traveling, making IHOP a destination in itself. When IHOP introduced a mysterious name change, it opened a crack between itself and its core customers. IHOP was playful, but its core customers were reacting with confusion. Once that crack opened, customers will begin to analyze the entirety of their dining experience. It has bee